Are you investing a big part of your marketing budget with online advertising company in India? And still not getting the desired result? It’s time to RETHINK. Rethink your sales pitch or bait what you are offering to your paid search customers. You should make a pitch that don’t just convert, but sell?
Follow our step-by step instruction guide
that you can adopt to create profitable paid search offers:
Why
You Need a Good Paid Search Offer?
First of all, you need to understand the
importance and requirement of paid search offers.
No matter how good you are at paid
search, your campaigns won’t succeed if the offer’s bad. Also, it never relies
on marketer’s hand, it’s you who can make an exciting pitch that your prospect
customer can’t deny over it.
Generally, Brand managers and business
owners aren’t usually familiar with what makes a good offer on the channel, so
it can be tough to lead the effort. With so much else to manage (e.g., campaign
buildouts, landing pages, brand compliance, conversion tracking), offer
development can become an afterthought.
You can be the one who can script it
good. So follow these tips while formulating the one for you:
1. Focus on What You are Going To Sell Through Paid Search
So firstly, you should be clear with what
you are going to seal in paid search. Answer these questions:
·
How does the company
make money?
·
Which business lines,
initiatives, or products will be supported by paid search campaigns?
Once you’ve taken inventory of what you’ll be promoting, it’s time to define the offers.
An offer is essentially the
thing you sell, the price you sell it for, and the reasons to buy it.
2. Check If It is Fitted To
The Market:
You must establish product-market fit
before you invest in advertising.
Product-market fit means that your
offer solves a problem or meets a need for your audience.
Remember without user feedback, it’s easy
to imagine that demand is high and success is inevitable.
But this means that when marketing
doesn’t drive sales, the campaigns get blamed, not the offer.
3. Create a Funnel Chart
for Your Offer based on Your Research:
Here you need to understand where you
want to give your offer in top of funnel, middle or in the bottom part.
We recommend you should create MoFu or
BoFu offer.
Top of Funnel (ToFu) resources like
infographics and whitepapers are great for awareness and list building. But
when it comes to paid search, this is not where you should focus your efforts.
When someone sees your paid search ad,
they’re actively looking for a business like yours. They can go from never
having heard of you to booking an appointment or completing a purchase in just
a few clicks.
4. Review Your Back-end
Profits:
You need a way to track or measure
profitability to confirm that your campaigns are profitable.
5. Use Landing Pages That
Specifically Promote Your Offers
Create landing pages that is all about
offers instead of extra useless information.
Contact us at Lunatic Devs if you want to
understand a bit more. For your requirement of online
advertising agency in India, we can help you grow your brand with a
promise of high ROI.
