Covid-19 Pandemic is everywhere but your
customer is not interested to know more. However the pandemic is not over, but it’s
time to move ahead. Think of your business, take it to next level because your
customers are also waiting. At this time when things are not so easily
available and much higher cost, this time you can build trust in your
customer’s mind by providing your services at right time and right cost. As
offline marketing is not too safe, online marketing has gain the momentum and
more people are searching for search engine optimization services India.
Believe it people are ready for the
outbreak to be over, which extends to content from brands.
Your
Customers Want to Move Forward of Covid-19
The Harris survey found that 93% of
respondents were interested in hearing about non-COVID topics and that 66% were
feeling overwhelmed by all the coronavirus coverage. Roughly 40% wanted to see
“stories of hope and inspiration” instead.
The Mitto survey, found a
general appreciation for earlier brand communications about COVID-19. According
to the survey, “77% said that the messages they received from brands over the
past few weeks have made them feel like brands care about their well-being.”
However, 41% of respondents, in mid-April, were then ready to hear from brands
about topics unrelated to COVID-19.
Navigate
to Complex Landscape
The new challenge is how to move beyond
coronavirus communication but not pretend the outbreak is truly over. There’s
also the challenge of industry specific issues (dentist vs. restaurant),
regional differences, politics and audience age differences. All these
variables make brand communication more difficult coming out of the lockdowns
than going in.
Start
with a NEW Thought
Simply think that how customers interact
with your company. They only want/need to hear about COVID if it will impact
their experience of working with you. If you’re a restaurant, you likely need
to address COVID since there are guidelines in place and a patron’s experience
will be different from normal whether in person or pick up. It doesn’t have to
be heavy handed, but there likely needs to be some expectation setting.
On the other hand, if you’re an online
retailer that ships electronics direct to consumers, you can likely shift back
to more “evergreen” messaging and get back to that sense of normalcy since your
customer’s experience is probably the same as it was prior to COVID.
Whatever the situation is, truth is that
people will always need services or products which they are using years or
months back. For that you truly need to focus on search engine optimization
services India.
However, marketers must be sensitive to
the current crisis. We should not make assumptions about where our customers
are and what they need right now. Marketers must remember: we are not our
audience.
Switch
to Content Marketing
Content marketing is about creating and
distributing valuable content. To do this, it’s important to demonstrate a
level of empathy towards our customers. It does not mean you need to throw
out any pre-pandemic or during pandemic content. Analyse what you have then
perform an audit to help ensure your work conveys awareness. And if our
audience desires new content, we must produce it responsibly.
If you are looking trusted and reliable search
engine optimization services India, contact us at Lunatic Devs.
