Digital Marketing Services
Company in India is growing their demand because of increasing digital value of
businesses. Be it a small size business or a mid size, everyone wants to stay
ahead on the game of competition and wants to no stone turn behind to get the
good ranking. Site speed is one of the important factors to improve your
website ranking as well as it is one of the greatest ways to enhance your end
user experience. Page speed is a measurement of how fast the content on your
page loads.
What is Site
Speed?
Site speed is actually the
page speed for a sample of page views on a site. It can be described in either
"page load time" or "time to first byte". Page Speed
Insights Speed Score incorporates data from CrUX (Chrome User Experience
Report).
SEO Best Practices
As Google has indicated site
speed (and as a result, page speed) is one of the signals used by its
algorithm to rank pages. A slow page speed means that search engines can crawl
fewer pages using their allocated crawl budget, and this could negatively
affect your indexation. Pages with a longer load time tend to have higher
bounce rates and lower average time on page. Let’s know some ways followed by
the best digital marketing services company in India to increase your website
speed.
Listed below some points to increase your website speed:
·
Enable Compression: Use Gzip, a
software application for file compression, to reduce the size of your CSS, HTML, and JavaScript files that are
larger than 150 bytes. Do not use gzip on image files. Instead, compress these
in a program like Photoshop where you can retain control over the quality of
the image.
·
Minify CSS, Java Script and
HTML: By optimizing your code (including removing spaces,
commas, and other unnecessary characters), you can dramatically increase your
page speed. Also remove code comments, formatting, and unused code.
·
Reduce Redirects: Each time a page redirects to another page, your visitor faces
additional time waiting for the HTTP request-response cycle to complete. For
example, if your mobile redirect pattern looks like this: "example.com
->
Apart from this you should also take care of these points:
·
Remove Render blocking Java Script
·
Leverage Browser Caching
·
Improve Server Response Time
·
Use Content Distribution
Network
·
Optimize Images
Take care of
these points if you want to increase your website speed and enhance user
experience. You can hire the best digital marketing services company in India
to optimize your website and rank your business for industry leading keywords.
If you are
looking for some trusted digital marketing
services company in India with a proven record, contact us at Lunatic
Devs.