Improve Your Page Load Time to Sustain Your Google Rank

 

Do you know how quickly should your web page load to win the Google game? The shortest answer might be – as soon as possible. The website development company in India always make sure that it should be appeared to user as fast as it can. But it’s not that easy. A web developer has to made a lot of efforts to improve website speed.

In 2020, the web load time is less than 3 seconds.

Let’s know why web page load time matters:

Sometimes when you open a page, you have noticed that a page is loading in pieces. Some images are loaded fast or slower than other content; just a placeholder is shown. Similarly, if it has an ad content it is shown quickly before finally showing the actual content.

This happens because all of these different elements that make up a webpage have to load, which contributes to the overall load time.

Having a large response time may affect your search ranking as it enhances the bounce rate. In other words, when users have to wait in this competitive environment, they will lose their trust and jump to your competitor’s page.

Evaluate Your Page Load Time

There are a few different tools out there you can use to evaluate the overall load time on your website, Google Page Speed Insights is the most comprehensive free tool to get you started.

Keep in mind that mobile isn’t the same as desktop when it comes to load time.

According to a Backlink study, the average webpage takes 87% longer to load on mobile vs. desktop.

Speed Up Your High Performing Pages:

If you have any specific high-performing pages, you can look at those pages individually because it is possible to improve your speed even further on just one page as opposed to the entire site.

How to Improve Your Page Load Time?

 You will need the help of an expert web developer to remove certain code that could be slowing down the site – there are a lot of things to consider. Few of them are mentioned as under:

·        Optimize Your Image Load Time

·        Optimize Your Image Size

·        Optimize Your Image for Format

·        Optimize Your Content

·        Reduce Redirects

·        Improve Your Hosting

You should monitor these points at regular interval, basically once or twice in a month. Last but not least, keep in mind that getting your page speed down to 3 seconds or less is a best practice, but it is very difficult to achieve unless you’re starting from scratch, so don’t beat yourself up if it doesn’t happen right away. Most websites are hovering around a 6-second load time.

So keep up the good fight, and good luck!

If you are looking for the best website development company in India who can offer you qualitative results in best possible way, please contact us at Lunatic Devs.

Use These Facebook Advertising Hacks to Grow Your Service Business

 

Online advertising services India is much in demand especially for businesses that provides emergency services like Plumber, Repair (Electricity or Electronics), doctors, etc. what if you are not in an emergency services industry. Here Facebook advertising can help you a lot to connect with your ideal customers.

Open your FB account and you can see a lot of ad like Home Tutors, online teaching, salon at home, freelancers, and much more. However to generate the results you want, you need to use this platform accurately.

Let’s dive into some best practices and suggestions for advertising your service business on Facebook for maximum results just like any other online advertising services India.

1.       Based on Consumer Buying Journey:

Having a great impressive web presence is the need of hours if you are supposed to deliver a service whether it’s at your location or at client’s place. Consumers want to feel comfortable and confident when hiring a service provider. Potential customers may take some time to check out multiple businesses, look at websites and reviews, ask friends and family for recommendations, compare prices, and more.

As you are not in emergency service, customer may forget about you. With Facebook advertising, local service providers can effectively remind people of their services and convert more interested leads. So you should display a strong attractive message through your remarketing ads.

2.     Be Active on Your FB Page:

While the days of organic reach and putting a ton of effort behind your Facebook Page may be gone, there is still an important function of your Page if you run ads: if a user sees your ad, they’re likely to click on the Page to get a sense of who they are. So you need to be active as well as manage your page in such as professional manner that one can get influence with your posts.

3.     Choose Your Goals Wisely:

While Facebook ads look a lot like display ads and work to grow brand awareness and interest from users, many Facebook campaigns can generate tangible results for a service business.

Selecting a Facebook campaign goal that can capture leads, have people contact you via Messenger, or drive web or in-person visits can help you generate inquiries and leads.

4.     Targeting to Your Real Customers:

As a local service provider should determine the ideal geographic area to target. Facebook allows you to choose one or more locations to target.

It can include specific ZIP codes or a radius around a specific location, a city, state, or country.

You can also target your customer’s demographics or their desired traits.

5.     Influence with Great Ad:

Creating an eye-catching and effective Facebook ad is crucial to getting results from your campaign. So you should add an engaging image, short yet impactful message, and a right call to action button.

If you’re unsure what will work for your business, try testing different programs, targeting techniques, and creative. You can also work with a trusted partner that understands local business lead generation, and they can help you take the guesswork out of advertising your service business on Facebook just like Lunatic Devs, one of the best providers of online advertising Services India.

3 Tips to Create Profitable Paid Search Offers

 

Are you investing a big part of your marketing budget with online advertising company in India? And still not getting the desired result? It’s time to RETHINK. Rethink your sales pitch or bait what you are offering to your paid search customers. You should make a pitch that don’t just convert, but sell?

Follow our step-by step instruction guide that you can adopt to create profitable paid search offers:

Why You Need a Good Paid Search Offer?

First of all, you need to understand the importance and requirement of paid search offers.

No matter how good you are at paid search, your campaigns won’t succeed if the offer’s bad. Also, it never relies on marketer’s hand, it’s you who can make an exciting pitch that your prospect customer can’t deny over it.

Generally, Brand managers and business owners aren’t usually familiar with what makes a good offer on the channel, so it can be tough to lead the effort. With so much else to manage (e.g., campaign buildouts, landing pages, brand compliance, conversion tracking), offer development can become an afterthought.

You can be the one who can script it good. So follow these tips while formulating the one for you:

1. Focus on What You are Going To Sell Through Paid Search

So firstly, you should be clear with what you are going to seal in paid search. Answer these questions:

·        How does the company make money?

·        Which business lines, initiatives, or products will be supported by paid search campaigns?

Once you’ve taken inventory of what you’ll be promoting, it’s time to define the offers.

An offer is essentially the thing you sell, the price you sell it for, and the reasons to buy it.

2.       Check If It is Fitted To The Market:

You must establish product-market fit before you invest in advertising.

Product-market fit means that your offer solves a problem or meets a need for your audience.

Remember without user feedback, it’s easy to imagine that demand is high and success is inevitable.

But this means that when marketing doesn’t drive sales, the campaigns get blamed, not the offer.

3.     Create a Funnel Chart for Your Offer based on Your Research:

Here you need to understand where you want to give your offer in top of funnel, middle or in the bottom part.

We recommend you should create MoFu or BoFu offer.

Top of Funnel (ToFu) resources like infographics and whitepapers are great for awareness and list building. But when it comes to paid search, this is not where you should focus your efforts.

When someone sees your paid search ad, they’re actively looking for a business like yours. They can go from never having heard of you to booking an appointment or completing a purchase in just a few clicks.

4.       Review Your Back-end Profits:

You need a way to track or measure profitability to confirm that your campaigns are profitable.

5.     Use Landing Pages That Specifically Promote Your Offers

Create landing pages that is all about offers instead of extra useless information.

Contact us at Lunatic Devs if you want to understand a bit more. For your requirement of online advertising agency in India, we can help you grow your brand with a promise of high ROI. 

Local SEO for a WordPress Site for Small and Mid Size Businesses

 

Running a small or mid-size business and now you are looking to grow your business? If you have chosen WordPress, there is good chance to start with Local SEO as soon as possible as you desired. In fact, all best website development company in India recommends WordPress site for a good manageable site for small and mid-size businesses.

The statistics from BuiltWith.com would indicate that WordPress powers about 50 percent of the entire internet. It clearly indicates that WordPress is not just used for the likes of food blogs and local businesses, though — brands and huge websites use the platform. 

Why Businesses Has Opted WordPress for their Website Development?

You can find enough reasons to answer for this question. Being the most flexible platform, WordPress is a hub of built-in plugins and several other tools. For instance - Myriad plugins allow for easy extension of functionality, and a world of themes allows for easy visual customization to suit the style of your business.

Most importantly, WordPress is easy to use. If a site that is left untouched can soon become a weakness rather than the strong digital salesperson it should be. WordPress is a solid SEO platform right off the shelf. It just does so much right. You can easily optimize all your web pages so that search engine crawlers can index your site for users in return of their queries.

WordPress for Local SEO for Businesses

WordPress provides a solid SEO platform off the shelf. Yet the WordPress you are using for your business likely looks very different from the default WordPress installation.

When your site is developed, it has likely had its functionality extended by a range of plugins and your chosen theme. Content will also have been added and ideally, it will have been categorized in a sensible, hierarchical fashion.

This layering of the CMS, theme, plugins and content can create lots of additional thin content, so our goal here is to filter out anything that should not exist for users and ensure the search engine knows this is to be ignored.

You Can use WordPress SEO plugin to optimize your pages. It provides all the functionality you need to optimize your WordPress site, and it can be extended with the News, Video and Local SEO modules.

The WordPress SEO plugin comes in both a free and premium version, with a few additional features in the premium version (redirections and improved keyword targeting options).

The best website development company in India opt it based on user’s requirements and their plan. Whatever the way, WordPress is just a boon in the field of web development.

If you too want to register your business on web and a quick and attractive WordPress site, contact us for Lunatic Devs which is one of the best website development company in India.

How Much SEO is Important for New Ecommerce Business?

 

Whether you are a new ecommerce business or established since long, you can not deny the impact of digital marketing to grow your business. Most of the best ecommerce advertising company in India emphasize you to invest in all major digital marketing channel during your initial phase itself.

Let’s get started with an explanation of how SEO works, and how it impacts your business growth in the first place.

How Does SEO Work?

SEO consists of multiple strategies, actions, and best growth plans, which have a common end goal – To establish your business among your competitors and make it visible to your target audience. That will be done through appearing your website for specific key terms—which is why it’s called “search engine optimization.”

Because SEO involves so many ranking factors, you can think of achieving the #1 position in SERP as winning a triathlon.

Key Tactics Included in SEO Strategy

The best ecommerce advertising company in India includes these SEO Strategies to make your business visible:

·         Keyword Research: Which keywords customers are searching.

·        Site architecture:

·        On-Page SEO: Follow strategic keyword optimization in meta tags and content.

·        Technical SEO:  To ensure search engines can crawl your site efficiently.

·        Local SEO: To drive local organic traffic

·        Content marketing: To drive additional organic visitors.

·        Link Building: To help improve the authority of your website.

·        Measuring SEO Success with tools like Google Analytics and Ahrefs.

How to Improve SEO?

Google’s goal is to rank search results that answer all of the searcher’s questions so well that they don’t need to return to Google for another answer.

So how do you do that?

·        Reveal the most thorough answers to the widest range of questions around the topic.

·        Use better images, videos, or examples to explain your points.

·        Provide a better user experience via a faster site, a better mobile experience, a more intuitive interface, etc.

·        Get people talking about (and linking) to you.

For a new start-up ecommerce business, its really important to invest on online marketing because

Ø it makes the business recognized among millions of internet users.

Ø It helps you create branding

Ø It connects you to reach customer who are buying

Ø Helps you ensure the audience behaviour, buying pattern, interest, what is trending, what they are looking, what you are missing, what you need to do to survive or win the Game of competition.

If you are running a new venture or struggling to survive let’s connect with Lunatic Devs, the most trusted and best ecommerce advertising company in India to discuss your growth plan.

Say No More to COVID Messages. Its Time To Move Ahead

Covid-19 Pandemic is everywhere but your customer is not interested to know more. However the pandemic is not over, but it’s time to move ahead. Think of your business, take it to next level because your customers are also waiting. At this time when things are not so easily available and much higher cost, this time you can build trust in your customer’s mind by providing your services at right time and right cost. As offline marketing is not too safe, online marketing has gain the momentum and more people are searching for search engine optimization services India.

Believe it people are ready for the outbreak to be over, which extends to content from brands.

Your Customers Want to Move Forward of Covid-19

The Harris survey found that 93% of respondents were interested in hearing about non-COVID topics and that 66% were feeling overwhelmed by all the coronavirus coverage. Roughly 40% wanted to see “stories of hope and inspiration” instead.

The Mitto survey, found a general appreciation for earlier brand communications about COVID-19. According to the survey, “77% said that the messages they received from brands over the past few weeks have made them feel like brands care about their well-being.” However, 41% of respondents, in mid-April, were then ready to hear from brands about topics unrelated to COVID-19.

Navigate to Complex Landscape

The new challenge is how to move beyond coronavirus communication but not pretend the outbreak is truly over. There’s also the challenge of industry specific issues (dentist vs. restaurant), regional differences, politics and audience age differences. All these variables make brand communication more difficult coming out of the lockdowns than going in.

Start with a NEW Thought

Simply think that how customers interact with your company. They only want/need to hear about COVID if it will impact their experience of working with you. If you’re a restaurant, you likely need to address COVID since there are guidelines in place and a patron’s experience will be different from normal whether in person or pick up. It doesn’t have to be heavy handed, but there likely needs to be some expectation setting.

On the other hand, if you’re an online retailer that ships electronics direct to consumers, you can likely shift back to more “evergreen” messaging and get back to that sense of normalcy since your customer’s experience is probably the same as it was prior to COVID.   

Whatever the situation is, truth is that people will always need services or products which they are using years or months back. For that you truly need to focus on search engine optimization services India.

However, marketers must be sensitive to the current crisis. We should not make assumptions about where our customers are and what they need right now. Marketers must remember: we are not our audience.

Switch to Content Marketing

Content marketing is about creating and distributing valuable content. To do this, it’s important to demonstrate a level of empathy towards our customers. It does not mean you need to throw out any pre-pandemic or during pandemic content. Analyse what you have then perform an audit to help ensure your work conveys awareness. And if our audience desires new content, we must produce it responsibly.

If you are looking trusted and reliable search engine optimization services India, contact us at Lunatic Devs.

Top Online Advertising Services You Should Follow For Your Business

Entering into the digital marketing can be exciting as well as overwhelming. Nowadays different channels and platforms are used by many online advertising company in India to advertise your business. However, it is really tough to choose the appropriate for yourself without getting the deep understanding of a particular business.

Two of your biggest concerns when evaluating your options are cost-effectiveness and results. That’s why on this page, we’ll go over a few of the best online advertising strategies, their costs, and their benefits for your business as suggested by the top online advertising companies in India.

Let’s Dig Deeper:

a)    Web Design: A website is one of the most essential parts of your business. It’s your home online, and where many potential customers will turn for information about your products or services. So your site needs to be effective in attracting and keeping users’ attention and encouraging them to convert.

b)    Search Engine Optimization (SEO): Your website can be a great marketing tool — but only if you’re potential customers can find it. By investing in SEO, you can improve your website in ways that help it rank well in search engines like Google for searches related to your products or services. Identify the best keywords for your pages by doing keyword research to see what your target audience is searching, as well as which keywords your competitors are targeting.

c)    Pay Per Click (PPC): PPC is an online advertising model that allows you to place ads in search engine results for specific keywords. If you’re new to PPC, Google Ads is the best place to start, because it allows you to place ads in Google search results. PPC works on a bidding system in which you select target keywords, then compete with other advertisers to place ads in the search results for those keywords. 

d)    Social Media Marketing: Social media sites like Facebook, Twitter, and Instagram present huge opportunities to reach and connect with your target audience. You can also use social media platforms to run advertisements for your company. They let you select your audience based on standard demographic information like age, gender, and location, as well as advanced options like interests and behaviours.

e)    Content Marketing: Content marketing is a great way to indirectly advertise your business to consumers by providing them with helpful or interesting information. You can create content in the form of blogs, videos, infographics, and virtually any online format.

Apart from these, you can also use Email Marketing to advertise your business. If you are searching an online advertising company in India who can give you best results in no time and cost effective manner, please contact us at Lunatic Devs.